A post about Marketing articles, free marketing events and more
BENCHMARK YOUR EMAIL MARKETING: FIRST EVER PAN EUROPEAN EFFORT
FEDMA (Federation of European Interactive and Direct Marketing) have just launched the first ever Pan European Benchmark Study of email marketing results. For a limited time only, it is free to advertisers and agencies as well as email service p...
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Die Marke als Erlebnis - Ein Beitrag zum diskutieren.
von Claudia David, Clarity Planning Jahrelang ging es im Marketing hauptsächlich darum einen hohen Bekanntheitsgrad, eine gute Lage und einen klaren USP zu haben. Dies ist natürlich immer noch wichtig, aber heute wollen die Menschen mehr. Verbra...
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I FOUND THIS: RESORT LINKS PRICING TO DOW JONES INDEX. SMART AND INNOVATIVE MARKETING
I came across this highly interesting post over at The Influential Marketing Blog. The post is about a resort in Lake Placid, NY. Because of the “so-called” recession, they have linked their prices to the Dow Jones index. If the index declines, s...
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3 GREAT LEARNING OPPORTUNITIES FOR THE DISCERNING MARKETER
   
I found these three excellent marketing education opportunities. I realize that many will claim that their company currently is facing some tough times and therefore are reluctant to put emphasis on your continued marketing education. Read on f...
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3 NEW MARKETING STORIES AND INSIGHTS
In the week starting October 27, I found these articles of interest at the DMI News website powered by Direct Marketing International 1. Majority of consumers will change brand to help environment survey says New research has shown massive con...
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PITFALLS IN CUSTOMER SURVEYS
Our customer satisfaction doubled in comparison to last year”. “Our customers are the most satisfied throughout the industry”. “95% of our customers consider our service excellent”. Everyone has heard these statements and of course they sound...
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Building Loyalty - 5 Steps to Succeeding in Difficult Times
Consistently deliver a truly awesome customer experience each and every day.. Let’s face it, more and more people are worried about the current economic conditions and how they will be impacted. Comments such as, “Our inquiries have really drop...
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3 NEW MARKETING STORIES AND INSIGHTS
In the week starting October 20, I found these highly interesting comparative videos where Samsung compares their Instint phone to Iphone. Talk about a challenge. 1. Replacing the battery comparison 2. Price comparison 3. And th...
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HOT MARKETING ACRONYMS: BOUNCE RATE RELATED TO EMAIL MARKETING
Article by Michael Leander Bounce rate is an important marketing metric for email marketing. Similar to returned physical direct mails, bounced emails are - in fact - something you want to avoid completely. Well, it is not likely to avoid bounci...
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